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This extends to larger, or more sophisticated, agencies that must provide clients with in-depth reports on their marketing funnel. This is why we suggest that HubSpot is an ideal choice for B2B service companies, where the value of winning a handful of extra clients a year would easily cover the cost of HubSpot. On the other hand, if the value of knowing what influenced each sale is a problem worth paying a five-figure sum to solve, then HubSpot is a strong contender. On the one hand, you could get the same functionality for one-tenth of the price using ActiveCampaign, Benchmark, or half of the tools in this guide. This is where I feel conflicted about HubSpot. The only difference was an extra 15,000 contacts and adding marketing automation, yet they jumped from seeing $50 leave the bank to $24,000. One business owner I spoke with started on a $50/month plan, and within a year needed a $2,000/month plan that had to be paid annually. Their platform becomes exponentially expensive as your list or feature requirements grow.
#MASS EMAIL MARKETING SOFTWARE FREE#
HubSpot position themselves as an affordable option for small businesses by offering free versions of their products – but don’t be fooled by the HubSpot gateway-drug. The reason is almost always the same Price.
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#MASS EMAIL MARKETING SOFTWARE SOFTWARE#
While much-loved, HubSpot is the second most likely response (behind Mailchimp) to “ Which email marketing software are you leaving?” in our survey of 1,700+ email marketers. The plugin also lets you use a HubSpot form or chat widget to automatically capture contacts in your CRM, all without leaving WordPress. HubSpot has a WordPress plugin that gives you the ability to send email campaigns directly from WordPress. In this sense, HubSpot is more of a CRM that offers email marketing and automation, rather than vice versa.Īnd if your website is built on WordPress, then you get an extra advantage to using HubSpot as your email marketing tool. “Half the money I spend on advertising is wasted the trouble is I don’t know which half.” – John Wanamakerīy using HubSpot as the backbone of your marketing and sales, you can more easily attribute revenue back to the marketing campaign, newsletter, or blog post that influenced each sale. While some argue that trying to do everything is HubSpot’s downfall, it does enable them to do one thing exceptionally well Reporting. HubSpot is world-class in offering businesses an all-in-one sales and marketing platform that includes a CRM, landing pages, email marketing, marketing automation, chat, forms, and everything in between. We then break down the factors that define great email marketing software, with a head-to-head comparison of all ten email marketing tools across all nine factors from affordability and ease of use to integrations and deliverability.
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MailerLite – best for personal projects.
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Autopilot – best for marketing automation.Omnisend – best for medium-large e-commerce businesses.Drip – best for small-medium e-commerce businesses.Sendinblue – best for transactional emails.HubSpot – best for B2B service companies.ActiveCampaign – best for small businesses & enterprise.The following top 10 list is the result of hundreds of hours of research, that I hope will assist you in choosing the perfect email marketing software for you. To identify the best email marketing software for different businesses, we surveyed 1,700+ marketers – ranging from single-person startups to Fortune 500 CMOs – who were in the process of changing email marketing software to understand which tool they’re moving from and to – and why. It sounds simple enough, but with an overwhelming 450+ email marketing tools to choose from – and with every email marketing company’s website saying the same thing, it’s anything but simple. You want to grow your business – and need email marketing software that’s easy to use, affordable, and will turn your leads into customers – right?